BEFORE YOU ARE READY TO OPEN YOUR DOORS TO THE PUBLIC, HERE IS ONE THING YOU SHOULD KEEP IN MIND.

Setting up a great business space that is optimized for sales and traffic involves paying attention to aesthetics as well as functionality. When you do a good job of merchandising and displaying your products, it can boost the attractiveness of your store and ultimately increase its profitability.

LURE (ATTRACT) CUSTOMERS IN WITH THE WINDOW DISPLAY

 If your window display is appealing, passersby are more likely to want to enter the store and browse. Since these displays communicate volumes to potential customers about your store, arrange them with the utmost care and thought. You may want to first check out your competitors, understand their style and visual approach, and then attempt to make your window displays look even more attractive than theirs.



When designing your window display, pick a color scheme that you feel portrays your store’s image. Avoid clutter because, in the business world, wider spaces are associated with more upscale merchandise. Keep most of the merchandise at eye level. Step back from the window and view it at different angles to make sure it looks interesting from all sides. If you have friends who are artistically inclined or have a flair for decorating, ask for their input.

Change the display at least once a month to showcase different merchandise and avoid boring your customers. If you sell an item from the window, always replace it with something so the space will not look picked over.